
Showing posts with label review. Show all posts
Showing posts with label review. Show all posts
Saturday, 8 September 2012
Room

Tuesday, 4 September 2012
Eat Well? Indeed I Did!
As a food critic, I'm probably not supposed to have favourites. I should be forever impartial, bestowing equal love on every cuisine, my palate an eternal home for taste in all its forms.

One of the main reasons I love it there is because, for a set price, they will bring you exactly what you want - again and again. So it's an all-you-can-eat but there's no buffet; no food congealing under the heater while other people stick their noses in it. You get a menu and you choose what you want and they bring it - promptly and with a smile. And if you want it again, you order it again - at no extra cost.
Saturday, 1 September 2012
Can you keep a secret?
Secret Daughter by Shilpi Somaya Gowda follows Kavita, a poor woman who lives in a village outside Mumbai in India with her family. With boys far more desirable children than girls, she is distraught after her first baby - a daughter - is taken away from her and - the reader understands implicitly - killed. So when Kavita falls pregnant again, she prays for a boy. But when her second daughter is born, she is determined that she will not suffer the same fate. Kavita travels to Mumbai when Usha (meaning "dawn") is three days old and leaves her in an orphanage, hoping that she will have a better life. Finally, Kavita has a son, who is named Vijay (which means "victory") and her husband dotes on him, which she quietly resents.
Next the reader is introduced to Somer - a Californian paediatrician who married her college sweetheart, Krishnan, an Indian man whose family is wealthy enough that he could study in America. He and Somer have been inseparable since but are devestated when they learn that she is unable to have children. After much soul-searching, they decide to adopt a baby from India.

Usha - whose name is distorted to Asha (which means "hope" - a lovely word play by the author) also feels like an outsider as she grows up in California, knowing she is adopted and different from her parents.
Determined to follow a journalistic career instead of the medical one her parents want for her, Asha moves to Mumbai for a year to work on a media project and get to know the Indian side of her family better. While there, she starts to appreciate the depth of poverty that exists in the slums of Mumbai and the life her parents saved her from. Although unable to find her birth parents, she learns to be at peace with her background and upbringing.
I thoroughly enjoyed the colourful descriptions of life in Mumbai and Indian culture; never having been, it was fascinating to read about and really inspired an unexpected desire to see it for myself.
The parallels between the women's lives continues although now we see the link between Kavita and Asha instead of Somer as Kavita's mother and Asha's grandfather both die and the reader follows the funeral ceremonies and mourning period of the mother and daughter.
The importance of women to the family unit is emphasised throughout the book - both Jasu, Kavita's husband, and Krishnan are lost without their wives and the longed-for son Vijay, turns out to be a disappointment to both Jasu and Kavita.
I'm not going to give away the ending but it is happily unsensationalist, erring on the side of realism, and all the more moving for that.
Secret Daughter is published by Harper Collins and has sold rights in 22 countries and been a bestseller in USA, Canada, Norway, Israel & Poland. Learn more at http://shilpigowda.com/
Saturday, 25 August 2012
Ooh La La Du Du!
Com Tam |
La Du Du in north west London is a Vietnamese restaurant clearly proud of its roots. The menu informed me that La Du Du means papaya leaf in Vietnamese. And did you know, proclaims a sign on the wall, that Vietnam is the second largest exporter of coffee in the world? Frankly, I didn't - and I'm not sure I needed to but hey ho!
We chose a range of starters: the cha gio (or spring rolls) were deep fried, stuffed with crispy pork, prawns and lettuce. Quite delicious but a smidgeon too oily; I actually wiped mine on a napkin before eating - and it left a massive smear. The muc don thit - stuffed baby calamari - were less familiar but much more tasty, plump with filling that spilled generously when you cut into it. Finallly, to refresh the palate, our final sharing starter was summer rolls (goi cuon) - rice paper wraps enfolding pork, prawns, vermicelli, cucumber, lettuce, coriander and mint. These were light and genuinely reminiscent of summer, setting a high standard for the main course to follow.
From the wide range of entrees, my companion opted for the com tam - pan fried marinated pork chops served with shredded pork skin with roasted rice powder, steamed crabmeat cake with a fried egg on top. Oh and don't forget the mountain of rice that accompanied the dish. And yes it was as mountainous as it sounds. My companion actually considered asking for a doggy bag! While the pork was lovely and tender, the shredded pork skin was disturbingly gelatinous and floppy and we just didn't like it. The crab cake was a real treat though - meaty and fresh and beautifully seasoned. I had the com da ga gion - twice cooked marinated crispy skin chicken with tomato rice. Although this was a bit more usual shall we say, the portion was equally garguantuan and I only ate about half of it, which was a shame as it was delicious - like the best roast chicken you've ever had at a family dinner on a Friday night.
By this point, we were so stuffed that we couldn't even contemplate dessert but we agreed that La Du Du would be a great first date venue as the food provided enough talking points to keep even the most nervous suitor articulate, while the prices were reasonable and the restaurant itself sophisticated enough without being too formal.
Learn more or make a reservation via www.ladudu.com
Labels:
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egg,
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london,
pork,
prawn,
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thai,
west hampstead
Tuesday, 21 August 2012
Oh to be in England...
Oh to be in England, now that summer's here! And what could be more English than to sit in the sunshine of the gardens of one's country pile and enjoy a light meal.Failing that, what could be better than sitting in the gardens of someone else's beautifully landscaped former home (now a hotel and restaurant) and do the same!
Goat's cheese salad |
Summer Pudding |
Cream Tea |
My companion had the homemade scones with cream and jam. Crunchy on the outside, fluffy on the inside, these scones had clearly benefitted from a great deal of TLC from an expert hand.
If you're at a loose end one afternoon on a lovely warm day and you fancy some reasonably priced posh nosh (the Summer Pudding was only £6.00, and the Goat's Cheese Salad was £9.50) in a beautiful, tranquil environment (which FYI has free wifi!) the Grim's Dyke Hotel is for you. It is truly a place that summer was made for.
For more information on the Grim's Dyke Hotel, visit http://www.grimsdyke.com/
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thai
Saturday, 18 August 2012
Welcome to the Panopticon

Which was a shame, because Anais' story is a compelling and disturbing one. Having spent her life moving between care homes and foster parents, it is indicative of the unconventional nature of her upbringing that her favourite foster parent to date was Teresa, a prostitute.
When Teresa dies, and Anais is accused of putting a policewoman in a coma, she finds herself in the last chance saloon where troubled young people are sent: the panopticon. Conceived by English philosopher Jeremy Bentham in the late eighteenth century, a panopticon is described as "a circular prison with cells so constructed that the prisoners can be observed at all times" (see image below).
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Jenni Fagan |
Our "heroine" (double-entendre intended) seems permanently high or low on something, which increases her paranoia and she becomes increasingly convinced that she's being watched all the time, even when she's not within the care home. Perhaps the title refers to a mental panopticon as opposed to the physical one? Clearly, the reference was a little too oblique for me.
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Panopticon design |
By turns brutally graphic, at other times poetically insightful, Anais' story always feels tragic. She comes across as a good person let down by the system and one can't help but wonder how many children are out there in the same situation. I can't describe the novel as anything other than depressing and it was hard going plus I still don't really know what was meant by the panopticon. Nonetheless, it feels like an important book to read for anyone who wants to understand despair and it left me grateful that, like Bob Geldof said "Tonight, thank god, it's them instead of you".
Wednesday, 15 August 2012
Plaintain two ways with mojito |
Viva la Revolucion!
When you think of Cuba, you think of 1950's American cars, beautiful sandy beaches, honeymoons and salsa dancing. Food doesn't really come into it. What is Cuban cuisine? Anyone?At Cubana - which is right next to Waterloo train station in London - I had the chance to find out. Doubling up as a music venue, this cosy restaurant required other guests to stand up so that we could get to our table. As the syncopated rhythms played in this colourful environment, troubles seemed to melt away as we perused the menu.
Pincho de gamas y mango |
Perhaps this is because, as I later learned from a friend, the economic situation of Cuba means that there is inconsistent produce availability: one week the shops and restaurants serve chicken; the next week, they have only pork. As a result, it's difficult to nail down a typical Cuban meal. Even the tourist venues are not immune. That is slowly changing as international relations improve but for now, it remains an issue.
Croquetas de boniato y chorizo |
My favourite dish, however, was the croquetas de boniato y chorizo con salsa: fried sweet potato croquettes mixed with chorizo. These are simply unmissable and it was worth going just for them as far as I'm concerned!
Cubana |
For a fun evening of food, drink and dance under one roof - or even if the weather permits, in the outside area - this is a great place to try. I have noticed that Cubana frequently hosts events such as a charity fundraiser for Children of the Andes as well as a salsa carnival; it's a lively, colourful and friendly place so come on down and bring your friends!
Find out more at http://www.cubana.co.uk/
Monday, 13 August 2012
In a Perfect World...
Imagine a world where you can choose your child's attributes before he or she is born. In the fluid, fast-paced and tense Perfect People by Peter James, you no longer have to imagine...I have commented on previous reviews that there are books I enjoy as stand-alone entities and there are books I enjoy because they make me ponder the bigger questions in life. Happily, Peter James combines the two effortlessly in this thought-provoking and challenging novel that at times, made me proud and at times, ashamed to be human.
John and Naomi only wanted to have a baby free of the genetic abnormality that caused the suffering and early death of their beloved son, Halley. When they are also offered the chance to dictate other features such as appearance, physicality and intelligence to give their their longed-for son the best possible future, they hesitantly accept.
But they end up with more than they bargained for when Naomi gives birth to their son Luke... and his twin sister Phoebe. With exceptional intelligence and capacity for knowledge, but limited emotional and social skills, caring for the twins threatens to push the couple to their limits.
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Peter James |
Struggling to deal with their children, Naomi and John also have to keep a look out for the religious extremists who claim Dr Dettore's murder and are intent on destroying all evidence of his "devil's work" - including the families he created...
Key Questions
If you could eliminate disease, would you?
Similar to the question "if you could go back in time and kill Hitler, would you?", Peter James raises some relevant questions about genetic engineering that are as old as the field-formerly-known-as-eugenics itself; namely, is it ever acceptable, and if so, what are the limits of acceptability? Beyond that, which isn't really explored in the book, the question is: how on earth would one legislate for this? At some point, someone will have to decide...
Naomi and John, who enter into the process in order to eliminate their recessive disease-carrying genes from their offspring, initially baulk at choosing intelligence, eye colour etc (although have no reservations about gender selection). What would your limits be?
Respect for your elders
Luke and Phoebe - with their vastly superior intellect - run rings around their parents and exhibit disdain for them throughout. In a sense, I felt this was an analogy for the parent-child relationship in the twenty-first century. With the explosion of technology, the internet, social media etc, the tools and skills young people need today are very different from those of their parents and even further removed from their grandparents. As a result, many people bemoan the lack of respect for older generations shown by the young. Is this just nostalgia, imagining that they used to show respect for their elders, or is it real? And, like Luke and Phoebe, where does it end?
The nature of love
In ancient Greece, there were four different words for love, each describing a different facet. In their impassive, sometimes condescending way, Phoebe and Luke do seem to love their parents. Naomi, in a more demonstrative, occasionally desperate way, loves her children, while John openly admits he would choose Naomi over the children if necessary. Despite the denouement of the story (which I won't spoil here!) the family come together in the end but I must admit it feels rather passionless to the end and I couldn't work out to what extent this was protagonist utilitarianism (storge to use the ancient Greek equivalent) or real unconditional (agape) love by all parties... maybe I'm just a cynic!
Does science have all the answers?
Another modern position is to assume that science has all the answers, whether we know and understand them yet or not. But as Peter James expertly illustrates in this novel, science can provide the what and the how but cannot (will never?) offer the why (Mallory's retort to the question of why he wanted to climb Everest - "because it's there" - is grossly inadequate and should be to all rational people.)
Ultimately, Perfect People showed me that man has boundless capacity for destruction, manipulation and self-interest. But more than that, as shown in the final pages, we have even greater capacity for love.
Learn more about Peter James at www.peterjames.com/ and his publisher MacMillan (www.macmillan.com). I read Perfect People on my Kobo (www.kobo.com).
Tuesday, 7 August 2012
Going, Going, Gone!
I read a lot (I may have mentioned this before!) and I've developed a bit of a sixth sense for plot techniques. It's not often that I am surprised by a denouement.I have also read my fair share of books that, frankly, don't deserve the hype: Fifty Shades of Grey, anyone?
But every now and then that rare book comes along that is worthy of the praise heaped upon it and keeps me guessing to the very end.
Gone Girl by Gillian Flynn is one such book.
Nick Dunne and his wife Amy relocate from bustling New York City to small town Missouri when both Nick's aging parents need care. Oh, and because Amy and Nick have run out of money. Although Amy is a trust fund baby, her own parents' financial problems leave the couple unable to sustain their lifestyle - but caring for your in-laws sounds so much better doesn't it?
On their fifth wedding anniversary, Nick arrives home to find Amy gone and the house in disarray. When the police arrive, their investigation reveals that a large amount of blood has been cleaned up in the kitchen and suspicion naturally falls on Nick.
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Gillian Flynn |
Told through Nick's eyes and Amy's diary, this book is packed full of twists and turns for our two protagonists. Is Amy dead? If so, who killed her? If not, where is she? And - as Nick declares his undying love, cynically believing this will bring Amy back - can she return?
In this compulsive, sociopathic game of extreme power play, with life as the ultimate prize, does anyone truly win?
Although it is difficult to warm to any of the characters, who all come across as fairly self-absorbed narcissists, I must confess that I absolutely fell in love with the author, whose warped mind gave me so much pleasure that now, knowing what I do, I have to re-read the book with enlightened eyes to fully appreciate the wit, subtlety and intelligence that went into writing it. Put simply, this is the book that J K Rowling must be desperately hoping she is capable of as her Harry Potter follow-up.
It's no surprise to me that the novel is now to be made into a Hollywood blockbuster (announced on 20 July 2012) by Reese Witherspoon and her production company. I look forward to Flynn's next offering.
Gone Girl by Gillian Flynn is available online, published by Weidenfeld & Nicolson, part of Orion Books.
Saturday, 4 August 2012
Just like Papa used to make...
Gordon Ramsay frequently visits troubled restaurants and they seem to have one thing in common. No, I'm not talking about a dysfunctional family unit with no gastronomic experience running the place. I'm talking about a ridiculously extensive menu. You know the saying: jack of all trades, master of none. Gordon obviously agrees, as the first thing he does is to cut down the menu, find their USP and focus on that.
Paccheri Porcini e Speck |
Tagliatelle Cervo e Porcini |
These creative combinations set a nice tone and the place was certainly buzzing. Although it was mid-week, the restaurant was full and by the time we left, people were waiting for a table. It was also great to see the chefs beavering away in the open kitchen - always reassuring and fascinating to see them at work.
Forgoing a starter, we plumped for Paccheri Porcini e Speck (super large pasta tubes - which were obviously fresh - with a sauce of porcini mushrooms, speck - a traditionally cured Italian ham - shallots and cream). While the sauce was rich and sticky, there was so much food that by the end it felt a little cloying and we couldn't finish it. Our second dish was Tagliatelle Cervo e Porcini, which was pasta in a marinated venison ragu drizzled with truffle oil. This was more tomato-y and felt earthy and healthy, although the portion size was equally ginormous and we ended up taking away doggy bags.
Did this mean we had no room for the celebrated gelato (not ice cream! they are careful to pronounce) - absolutely not! With 19 flavours to choose from, it was a bit overwhelming but we got there in the end, opting for the massive Coppa Cioccomenta - 2 scoops of mint choc chip with 1 scoop of chocolate, covered with chocolate and peppermint syrup and cream and laced with chopped up After Eight mints - minty heaven!
Coppa Cioccomenta |
And of course you can't go to a pizzeria without sampling the tiramisu. Unsurprisingly, this was also huge but with a bitter-sweet balance of coffee and cream that we delighted in.
My only criticism is one that I also suspect Gordon Ramsay would also take issue with: the portion sizes. The chefs are certainly serious about living up to their tagline "it'sa nice'a place to stuffa your face".
Although the food was delicious, there was so much of it that your heart sank a little when the servers arrived (with impeccable speed) with your plate. All the basics of flavour, seasoning and creativity are there so I felt that, with a little refining, this place could be out of this world.
But as it stands, with an extensive and reasonably priced menu, there will be something for everyone to enjoy in this cheerful, relaxed pizzeria. If you haven't eaten all day and you're looking for prompt, no-nonsense, delicious Italian food like Papa used to make, this is the pizzeria for you.
Pizzeria Papagone http://www.pizzeriapappagone.co.uk/
Thursday, 2 August 2012
Lest We Forget...
There are books I like because the text itself is innately fascinating, perhaps because of the writing style, the fast-moving denouement, the historical accuracy or its unnerving realism. Then there are books I enjoy because they force me to address uncomfortable issues and ask myself questions I would prefer to avoid, but which are key to my own humanity.
A Little Piece of Mother falls into the latter category.
Despite the twee name, there is a challenging premise behind the cutesy-pie exterior: imagine you were liberated from Auschwitz and emigrated to London. You settle with a fellow survivor and have a family. A few years later, a German family move in next door...
The Kalinskis are Polish Jews who emigrated to London in the aftermath World War Two. Psychologically unable to deal with the horrors she experienced in Auschwitz, Martina's mother will not allow any discussion on the topic.
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Barbara Towell |
When the Wilners, a German family, move in next door, Martina's wish is granted in the worst possible way as her mother's mental health - always fragile - drastically deteriorates and she accuses Mr Wilner of being an Obersturmfuehrer, poisons his dog and sets fire to his shed.
Cleverly juxtaposing the agony of unimaginable horror revisited with the banal minutiae of Martina and her friends' teenage angst ("Why hasn't he called yet? wails Krysia"), I was by turn totally out of my comfort zone and then thrust back into the wilderness of my own teenage years.
I ultimately felt that this novel did not satisfactorily deal with holocaust survival, depression, post-traumatic stress disorder, anti-Semitism and the other key issues touched on in the book, which was a bit of a disappointment.
But, in all fairness, who has managed to resolve these issues? No one I know.
Throughout the book, I was constantly asking myself: what would I do? To which there is, of course, no answer. Thankfully, I have not been in that situation. And hopefully, I never will be. But in the spirit of the Ode of Remembrance, I commend Towell for attempting such a difficult subject "lest we forget".
Published by Author House (@authorhouse), A Little Piece of Mother is now available on Amazon for the first time.
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trauma
Monday, 30 July 2012
A-Mazar-Ing Afghan
Banjan Borani |
And so it was, armed with little knowledge but an open mind, that I went to Mazar in Harrow. Named after a village in Badakhshan Province in north-eastern Afghanistan., the venue had received an average 10/10 rating by AllinLondon so I was surprised by the unprepossessing exterior and dated decor and feared that it was exactly as I'd feared: a kebab shop. But if there was ever a lesson in not judging a book (or restaurant) by its cover, this was it.
Borani Sabzi |
While we sipped on Afghani green tea, the rest of the food was already arriving, a veritable mountain of goodies. The authentic Qabeli Palow featured lamb and what we surmised is the Afghan equivalent of Jamaican rice and peas: plain white rice mixed in with juicy sultanas and sweet grated carrot.
Qabeli Palow |
Despite being told we'd have to wait for the fish special, it arrived in no time: beautifully grilled salmon steaks - crisp on the outside, moist on the inside - with a flavour I couldn't identify, and our server, despite being incredibly welcoming and hospitable, had only limited English and was unable to clarify the spicing for me. A shame, as I'd love to have tried it at home, although I suspect it was cooked in a tandoor-type oven; it had that kind of quality.
So let me mention the service here: it was warm but unintrusive, our tea glasses were refilled regularly, the manager was at pains to make sure we understood that everything was cooked fresh and on site. All the staff seemed genuinely pleased that we were there.
Even Ashak, the ravioli-style pasta filled with leek and herbs - arguably the prettiest dish we were served - was tasty, although surely more Italian than Afghan? Not that I'm any kind of expert.
Ashak |
I also have to comment on the unbelievable value for money. The most expensive thing we ordered was the salmon at £8.95 and there were three massive steaks on the plate. You can see from the photos just how much food was served for each dish. Of course, it's not just about the quantity, but the quality as well. Although presentation was not necessarily at the forefront of the chef's mind, taste absolutely was. We fell in love with Mazari cuisine and hospitality and can't wait to try it again.
For more information at AllinLondon go to http://www.allinlondon.co.uk/restaurants/restaurant-11249.php
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Sunday, 22 July 2012
Perfect for a Summer's Evening: A Taste of Italy in Hatch End
Sea bass |
Hatch End is a small quiet town (if it's even big enough to be called a town) with a high street that features more restaurants than anything else. I think I counted eight Italian restaurants alone! With so much local competition, my companions and I thought that the quality must be high.
Prawn cocktail |
Frogs' legs |
On the less adventurous side, the prawn cocktail was fresh with a tangy Marie Rose sauce that was unapologetically synonymous with the 1970's. Similarly, salty parma ham set off the accompanying sweetness of honeydew melon with a perfect familiarity that let us relax into our meal, like a comfy old jumper, knowing that everything was going to be alright.
Roast duck |
Next up, our amiable servers brought us another range of dishes. On the high comfort level side this time, we had old favourite spaghetti bolognese. Piping hot, laced with hunks of beef, the flavour was subtle but strong. It had clearly been cooked to order - no less, frankly, than I would expect for such a staple, and the pasta was perfectly al dente.
Confettura della nonna |
Not impressed? Well, haven't we all made spag bol at home! How about grilled sea bass with fennel seeds and balsamic vinegar? The fish was fresh and meaty and slightly translucent, with a sweetness from the balsamic drizzle and a wafer-thin crunch of skin (see top photo). Or what about crispy roast duck with sticky sweet cherry sauce? The only critiques would be that there was a supplement for the duck and, as you can see, the portions were generous. Perhaps the cost could be lower if a little less food was served... In addition, we felt that the salad that accompanied the food was a little superfluous as there was just so much already, none of us touched it.
Selva nera |
Frutti di bosca |
We had a wonderful summer evening at Fellini: the place looks great, the food is even better and the service was warm. With the outdoor seating, this is my summer find and I cannot recommend it enough.
Labels:
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cake,
duck,
fish,
food,
frog,
ice cream,
italian,
london,
prawn cocktail,
restaurant,
review,
spaghetti
Thursday, 19 July 2012
Shot of Tequila by J A Konrath

But his world is turned upside down when he is accused of stealing $1,000,000 from his boss, Marty the Maniac. Tequila knows he's been framed and sets out to prove it. Dead bodies follow him around and as a result, as well as avoiding his former colleagues, he also needs to hide from the police, including our policewoman heroine, Jack (Jacqueline) Daniels.
Shot of Tequila is the best form of escapist reading I know: it's so outlandish and outrageous that I can confidently sink into it, understanding from page one what kind of story I'm reading. The author clearly knows this and as a consequence, the book doesn't take itself too seriously; that would have been the death knell for this crime/humour/thriller genre. But the author's light touch and insightful sense of entertainment ensures that the reader is gripped but not weighed down by the novel.
I am a voracious reader and not particularly fascinated by any single genre: I flit from historical fiction to science fantasy and psychological thrillers. What draws me in is the writing style of the author. I adore authors who (apparently) effortlessly inhabit their characters and make me believe - and like - them, even when they are ostensibly unlikeable.
Could the book have explored the challenges of living with Down's Syndrome? Could it have lamented the lack of career opportunities for retired gymnasts? Could it have moralised about the risks of borrowing money from loan sharks?
Yes of course it could. But that was never the intent. One almost feels that the book was simply an avenue for the author to share his own effervescence with us.
And thank god he did.
Learn more about J A Konrath and his other novels at http://www.jakonrath.com/ or follow him on twitter @jakonrath. I read this book on my kobo (www.kobobooks.com)
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Tuesday, 17 July 2012
Belgo's: A Taste of Belgium in London
I recently went to Belgo's Centraal in Holborn for the first time. I had no real preconceptions about what Belgian food would be like but I suspected it would be quite dull. France occupies the fine dining arena; Germany is known as the down-to-earth beer and sausage expert; so what space is there for Belgium? Isn't it just the culinary poor cousin?Actually, no! From the moment I descended into the basement restaurant area, atmospherically decked out as a deutsche Bierhalle, I had a good feeling.
A kilo of mussels |
My companion had not had mussels before and was unsure whether to take the plunge; after all, they come by the kilo so you have to be quite dedicated to even make a dent in the portions.
With a menu including rib-eye steak, duck breast and crisp pork belly, she wasn't worried about finding something she'd like, but was also keen to get the full experience.
Belgian waffle with chocolate sauce |
What could we do next but follow our mussels with a warm Belgian waffle smothered in ice cream and chocolate sauce! Deliciously stodgy and rich, with a much-needed lightness from the vanilla ice cream, this dish effortlessly combined hot and cold.
Ninkeberry beer |
Whatever you like to eat or drink - in this convivial atmosphere with friendly service - I guarantee you will have a great time.
Saturday, 14 July 2012
Predictably Irrational
Have you ever wanted to better understand your colleagues, customers, family and friends? Or even - dare you admit it - yourself? Subtitled "The Hidden Forces that Shape our Decisions", Predictably Irrational is a work by behavioural economics professor Dan Ariely. Despite his impressive and somewhat intimidating resume, which includes MIT and Princeton, Dan's writing style is chatty and easy to follow.
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Andrew Lloyd Gordon |
And what a revelation! Although Dan Ariely's field is behavioural economics, there's a strong psychological resonance to his work as well.
Addressing questions like "why does recalling the ten commandments reduce our tendency to lie - even when we KNOW we can't get caught?" and "why do headaches persist after taking a cheap painkiller but disappear when we take an expensive one?", the book explores the idea that, in the modern age, we believe we are enlightened, rational beings in control of our own lives (Nietzsche and Richard Dawkins anyone?).
But are we? From choosing to pay £3+ for a cup of coffee to the obesity epidemic and choosing a romantic partner, we are consistently willing to overpay, underestimate and procrastinate. We fail to reconcile the impact of our emotional responses with our choices. Dan Ariely systematically analyses our decision-making process and reveals the pervasive and predictable irrationality that informs it.
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Dan Ariely |
Let me share one example of the kind of question that Dan examines: suppose you go around to your mother-in-law's house for dinner. You have a good time. At the end, you pull out your wallet and say "Pam, I had such a great evening. What do I owe you?" Silence falls. You open your wallet and say "Would $300 cover it?" No one says a word and your wife looks daggers at you.
Now let's rework that scenario: suppose you go around to your mother-in-law's house for dinner. You give her the $10 bottle of wine as you enter the house. She thanks you warmly and leads you inside.

Think about this on a rational level: why would your greater gift be offensive? Surely it shows a greater appreciation for her hosting of the evening? But we all know that it would not be perceived that way. And we all know this; ergo, it is predictably irrational.
Described by the Financial Times as "unmissable", this work, published by Harper Collins, is accessible but powerful and will make you look at your life and your choices in a new way. Please, please read it.
Learn more about Dan Ariely at www.danariely.com, the IDM at www.theidm.com and Andrew Lloyd Gordon at www.andrewlloydgordon.co.uk. Harper Collins can be found at www.harpercollins.co.uk and the Financial Times at www.ft.com
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